Ethical Web Site Optimization Article
Ethical Web Site Optimization

















Ethical Web Site Optimization

Search engines are becoming more adept to ethical web site optimization and search engine optimization positioning techniques. Pursuing unethical techniques can hurt your ranking in the search engines, or could eventually get your site banned altogether. To help people better understand, we have distinguished which web site optimization techniques are ethical and which are unethical.

Ethical Optimization Techniques:

Placing keywords in:

  • <TITLE> tags
  • <H1> and <P> tags
  • META NAME = “DESCRIPTION”
  • META NAME = “KEYWORD”
  • Hyperlink and Anchor tags
  • ALT tags
  • <!—comments --!>(Careful: Seen as spam if abused)
  • <BODY> of page (Very beginning and bottom of page is most crucial)
  • Domain Name and Subsequent pages (www.keyword.com/keyword/keyword.html)

Non Ethical Optimization Techniques:

  • Doorway pages
  • Utilizing keywords that are unrelated to content
  • Repeating same keyword too many times (seen as spam by search engines)
  • Hiding keyword text
  • Creating pages with duplicate content
  • Hundreds or Thousands of links on a page, pointing to pages with similar content
  • Cloaking